Travel insurance, this time without the middle men

If this idea of buying your travel insurance directly from the company had never occured to you, well it's about time you started to finally save your money. Why would anyone want to pay commisions to travel agents when you can buy insurance online easily and for almost half price?
Value for your money, this is what you really get when buying direct. That money is best spent on your trip, rather than on your agent's , don't you think?